Advertising and Graphic
Design, AAS

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Program Intro

The Advertising and Graphic Design curriculum–A30100 is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.

Curriculum Preview

SAMPLE COURSES

  • GRA 121 – Graphic Arts I
    This course introduces terminology, tools and materials, procedures, and equipment used in graphic arts production.
  • GRD 141 – Graphic Design I
    This course introduces the conceptualization process used in visual problem-solving.

SAMPLE COURSES:

  • GRA 152 – Computer Graphics II
    This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts.
  • GRD 142 – Graphic Design II
    This course covers the application of visual elements and design principles in advertising and graphic design.

SAMPLE COURSES:

  • ART 111 – Art Appreciation
    This course introduces the origins and historical development of art.
  • GRD 168 – Photographic Imaging II
    This course introduces advanced camera operations and photographic production.

SAMPLE COURSES:

  • COM 110- Introduction to Communication
    This course provides an overview of the basic concepts of communication and the skills necessary to communicate in various contexts.
  • GRD 271 – Multimedia Design I
    This course introduces the fundamentals of multimedia design and production for computer-related presentations.

SAMPLE COURSES:

  • GRD 265 – Digital Print Production
    This course covers the preparation of digital files for output and reproduction.
  • GRD 280 – Portfolio Design
    This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials.

Paying for College

What is financial aid? Financial aid is money that is given or borrowed to help pay for college. It can come from federal, state, local, school and private entities. North Carolina and the federal government award millions of dollars each year to help students pay for college. Don’t forget Scholarships! Scholarships are gifts. They don’t need to be repaid. There are thousands of them, offered by schools, employers, individuals, private companies, nonprofits, communities, religious groups, and professional and social organizations.

Paying for College
Scholarships
Tuition and Fees
Types of Financial Aid
Advertising and Graphic Design
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Who to Contact

For more information:
Dwight Downie
Graphics Program Chair/Instructor/Printing Services Manager

Science/LAP (Bldg 027), Room 135
Phone: (252) 527-6223, ext. 604
Fax: (252) 233-6879
Email: dadownie70@lenoircc.edu

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